tracking the influence of women decision
makers in the home and in the work place
| the role of women today through history, men have been the shapers of our world. they were the earlier participants in the labour force becoming bread winners for the household while women played more supportive care giving roles. |
| early records show that in the mid 1840s, only about 10% of women were part of the labour force. today, almost 50% of women worldwide are working, earning, increasing their spending power, authority and influence in the home and in the work place. |
| Women, more than ever and growing in shaping and changing the world today. We define and track 7 decision making and spender types derived from 21 measurements |
| visual spender ‘I like the way it looks’ |
| prudent spender ‘because it’s worth it’ |
| motivated spender ‘I need it, want it, use it’ |
| validated spender 'no one has it, everyone wants one’ |
| emotional spender ‘I just feel like it’ |
| connected spender ‘this brand gets me’ |
| self-assured spender ‘I can justify it’ |
| robust sample with key demographics 500 individuals per market, 2500 individuals in total |
| comparable data we provide a defined standard and comparable measurement to understand decision making behaviour across different markets and typologies using over 60 questions |
| cost effective it’s a syndicated study so several and different clients come together to get the full benefit of the research by sharing costs |
| shared and proprietary data clients receive a 3 minute overall findings video, 3-page relevant insights, raw data of shared and proprietary questions, if any |
5 city launch in Asia
we are starting this brilliant idea with
Asian Women Index
Singapore
UEN 201104001D
Interested or want more details?
knowmore@asianwomenindex.com
+65 60 25 45 51
this website uses royalty-free pictures courtesy of pixabay.com & pexels.com
data privacy
1.‘information' refers to all data including names, titles, contact numbers, addresses, email addresses, bank account information, birthdates, family information, past and present employers, opinions, questions, comments, feedback or messages
2.we collect and retain information for our clients as part of our business offering
3.such information is for research purposes, for analysis and reports and is given voluntary; participants may refuse to divulge information at any time.
4.this information will not be sold, rented or disclosed to any unrelated third-party organisations or individuals for any purposes
5.all analysis and reports will only contain anonymised data; no identifiable personal information will be disclosed without implicit recorded permission
6.the information we collect and retain may also be used to recontact participants to verify and validate data as part of our quality standards delivered to our clients
7.we collect and retain information in order to transact with clients, vendors, employees and contractors for the day-to-day operation of the business
8.we collect and retain information when we interact with clients, vendors, employees, contractors and the public on all matters pertaining to our products and services
9.the information we collect and retain can only be accessed by stakeholders, project and research team members on a limited need-to-know basis to perform their work